Movement applied to elements that brings interfaces to life and guides user attention through visual storytelling. Thoughtful animation improves usability by providing feedback, showing relationships between elements, and making interactions feel responsive. Framer offers powerful animation tools including appear effects, scroll-based triggers, and component variants with smooth transitions.

The percentage of visitors who leave your site after viewing only one page, without any further interaction. A high bounce rate may indicate irrelevant traffic, poor user experience, or content that doesn't match visitor expectations. Analyze bounce rates alongside other metrics—a blog post with high bounce rate might still be successful if users find their answer.

A JavaScript function that modifies component behavior without changing the component itself, enabling custom interactions and logic. Overrides let you add functionality like form validation, state management, or API calls while keeping components reusable. This separation of concerns keeps your component library clean while allowing page-specific customizations.

A predefined state or version of a component, such as primary/secondary buttons or default/hover/active states. Variants keep related component options organized together while enabling smooth transitions between states. Framer's variant system supports complex interaction patterns with animated transitions between any variant combination.

The visual indicator showing the mouse position on screen, which changes shape to indicate possible interactions. Custom cursors can reinforce branding and provide feedback about interactive elements. In Framer, the cursor becomes contextual tools for placing elements and manipulating the canvas during design.

User-written JavaScript, CSS, or HTML that extends functionality beyond built-in features. Custom code enables advanced interactions, integrations, and unique behaviors tailored to specific requirements. In Framer, add custom code through code components, overrides, or the custom code section in site settings.