URL

Uniform Resource Locator—the address used to access web pages and resources, displayed in browser address bars. Clean, descriptive URLs improve SEO and help users understand page content. Structure URLs logically with readable words rather than random numbers or codes.

Related terms

Related terms

  • 301 Redirect

    SEO

    A permanent redirect that tells browsers and search engines a page has moved to a new URL forever. This is essential for maintaining SEO value when restructuring your site or changing URL patterns. In Framer, configure 301 redirects in your site settings under the Redirects section to preserve link equity from old URLs.

  • 404 Page

    SEO

    A custom error page displayed when visitors try to access a URL that doesn’t exist on your site. A well-designed 404 page helps retain visitors by offering navigation options and search functionality rather than a dead end. Framer lets you create branded 404 pages that match your site’s design and guide users back to relevant content.

  • Canonical URL

    SEO

    An HTML element that tells search engines which URL is the ‘official’ version of a page when duplicate content exists at multiple addresses. This prevents SEO dilution from copied content, URL parameters, or www/non-www variations. Framer automatically generates canonical tags, and you can customize them in page settings for specific SEO requirements. See Setting up a custom canonical URL in Framer.

  • Locale

    Localization

    A geographic or language region with specific formatting preferences for dates, numbers, and currency. Supporting multiple locales enables international audiences to engage with localized content. Framer's localization features help manage content across different locales. See Adding a new locale.

  • Localized Page Paths

    Localization

    URL structures that include language or region codes for multilingual content, like /en/about or /de/about. Localized paths help search engines serve the right language version to users. Configure localized paths in Framer's localization settings for proper SEO.

  • Page

    Framer

    A distinct document within a website with its own URL, content, and purpose in the site structure. Each page should have clear purpose, proper metadata, and thoughtful internal linking. Organize pages logically and limit depth to keep content discoverable.