Social Proof
Evidence of others’ positive experiences—testimonials, reviews, user counts, client logos—that builds trust with visitors. Social proof leverages psychological tendencies to follow others’ behavior. Display social proof prominently, especially near conversion points.
Testimonial
Components
A quote or endorsement from a satisfied customer providing social proof and building trust with potential customers. Effective testimonials are specific, relatable, and include identifying details like names and companies. Display testimonials prominently near decision points.
