A visualization of sequential conversion steps showing how many users progress through each stage toward a goal. Funnel analysis reveals where users drop off, highlighting optimization opportunities. Track funnels in Framer Metrics to measure and improve conversion paths.

A visual element displaying photographs, graphics, or illustrations that communicates information or creates visual interest. Optimize images for web delivery with appropriate formats, compression, and sizing for fast loading. Framer automatically optimizes uploaded images for optimal performance.

Related AI terms: Generative Fill and Image Segmentation.

A technique that defers loading off-screen content until users scroll near it, improving initial page performance. It is especially useful for image-heavy pages and long content feeds. Framer automatically lazy-loads many assets, including below-the-fold images.

A measure of how quickly page content loads and becomes interactive, influenced by file sizes, server response, and code efficiency. Google uses page speed as a ranking factor, making optimization both a UX and SEO concern. Framer’s infrastructure and automatic optimizations help achieve fast page speeds.

A modern image format providing superior compression for both lossy and lossless images with smaller file sizes than JPEG and PNG. WebP significantly reduces image download sizes while maintaining quality. Framer serves WebP images to supported browsers automatically. See How images are optimized in Framer.

Graphics Interchange Format—a compressed image format supporting animation and transparency, limited to 256 colors. GIFs are popular for short animations and reactions but have large file sizes. Consider modern formats like WebP or video for better compression and quality.