Image

A visual element displaying photographs, graphics, or illustrations that communicates information or creates visual interest. Optimize images for web delivery with appropriate formats, compression, and sizing for fast loading. Framer automatically optimizes uploaded images for optimal performance.

Related AI terms: Generative Fill and Image Segmentation.

Related terms

Related terms

  • Accessibility

    Accessibility

    The practice of designing websites that can be used by everyone, including people with visual, auditory, motor, or cognitive disabilities. Beyond being ethically important, accessibility improves SEO, expands your audience, and is legally required in many jurisdictions. Key practices include proper heading structure, alt text for images, sufficient color contrast, and navigationkeyboard navigation support.

  • Alt Text

    Accessibility

    Descriptive text added to images that screen readers and search engines use to understand image content. Good alt text describes content and purpose, not just its appearance — “Team celebrating product launch” is better than “people in office.” Framer lets you add alt text directly in the image properties panel. See How to add Alt Tags to images.

  • ARIA Label

    Accessibility

    An HTML attribute that provides accessible names for elements that lack visible text labels, helping screen readers describe interactive elements. These are essential for icon buttons, decorative links, and complex widgets where the visual context isn’t available to assistive technology. Use aria-label when there’s no visible text, and aria-labelled by to reference existing text on the page. See Improving Accessibility with ARIA Labels. See Optimizing images, icons & interactive elements.

  • Blend Mode

    Effects

    A setting that determines how an element’s colors interact with the layers beneath it, such as multiply, screen, overlay, or difference. Blend modes enable creative effects like color tinting images, creating texture overlays, and building complex visual compositions. Experiment with blend modes in Framer to achieve effects that would otherwise require image editing software.

  • CMS

    CMS

    text and images while maintaining consistent styling. Framer’s built-in CMS supports Content Management System—a platform for creating, organizing, and publishing digital content without writing code for each update. A CMS separates content from design, allowing non-technical users to update collections, relationships, and dynamic pages for blogs, portfolios, and product catalogs.

  • Fill

    Design

    The color, gradient, or image that fills the interior of a shape or element. Multiple fills can be layered with different blend modes for complex visual effects. Framer’s fill controls support solid colors, gradients, and images with positioning, scaling, and opacity options.