A method of comparing two versions of a page to determine which performs better based on user behavior and conversions. This data-driven approach removes guesswork from design decisions by letting real visitors vote with their actions. Framer's built-in A/B testing in Metrics lets you run experiments without third-party tools or complex setup.

External content integrated into your page from another source, such as videos from YouTube, maps from Google, or widgets from third-party services. Embeds extend functionality without building features from scratch but can impact performance and introduce dependencies. Framer supports HTML embeds and iframe integration for external content.

Framer’s built-in product analytics, now referred to as Framer Analytics, for tracking traffic, user behavior, and conversions without third-party setup. It integrates directly with Framer sites and dashboards, reducing implementation overhead. Review current features in Framer docs as analytics capabilities continue to evolve.

A free Google tool providing insights into how your site appears in search results, including impressions, clicks, and indexing issues. Search Console alerts you to problems and validates fixes, essential for SEO monitoring. Verify your Framer site in Search Console to track search performance.

A tag management system for deploying tracking codes and scripts without modifying site code directly. GTM centralizes third-party tool management and simplifies analytics implementations. Add GTM to Framer through the custom code section for flexible tracking management.

A unique identifier for connecting analytics services to your website, like Google Analytics' G-XXXXX format. Measurement IDs enable tracking scripts to send data to the correct analytics account. Add measurement IDs in Framer's integrations section for third-party analytics. See Setting up Google Analytics.