The structured use of heading levels (H1-H6) to organize content and communicate importance to users and search engines. Proper heading hierarchy improves accessibility, SEO, and content scanability. Use only one H1 per page and don't skip levels for visual styling. See Text styles and semantic tags.

The uniform adjustment of space between all characters in a word or block of text, also called tracking. Increased letter spacing can improve readability for uppercase text and small sizes. Avoid negative letter spacing in body text as it impairs readability.

The vertical space allocated to each line of text, affecting readability and overall text block appearance. Proper line height prevents cramped or overly loose text—typically 1.4-1.6 for body copy. Adjust line height proportionally with font size for consistent rhythm.

An interactive element that navigates users to another page, section, or resource when clicked. Links are the fundamental building blocks of web navigation and interconnected content. Style links consistently throughout your site with clear visual distinction from surrounding text.

The border or outline applied to shapes and text, defined by weight, color, and style like solid, dashed, or dotted. Strokes add definition, create contrast, or achieve specific visual styles like outlined buttons. Framer offers stroke controls including width, color, and position (inside, center, outside).

A saved set of visual properties—colors, typography, effects—that can be applied consistently across elements. Styles enable design system consistency and make global updates efficient. In Framer, text and color styles ensure brand coherence throughout your project.