A visual modification applied to elements such as blur, shadow, glow, or blend mode that enhances appearance. Effects add depth, focus attention, and create sophisticated visual compositions. Use effects purposefully—overuse can slow performance and create visual clutter.

A UI element in design tools providing quick access to add new elements like text, shapes, images, and components. Insert menus speed up design workflows by centralizing element creation. Framer’s insert menu and slash commands enable rapid element addition.

A grainy texture effect added to backgrounds or elements for visual interest and tactile quality. Subtle noise can add depth and sophistication, reducing the flatness of solid colors. Apply noise sparingly—heavy noise can look dated and affect performance.

The transparency level of an element, ranging from 0% (invisible) to 100% (fully opaque). Reduce opacity to create overlays, de-emphasize secondary content, or build layered visual effects. Animate opacity for smooth fade-in and fade-out transitions.

A saved set of visual properties—colors, typography, effects—that can be applied consistently across elements. Styles enable design system consistency and make global updates efficient. In Framer, text and color styles ensure brand coherence throughout your project.

Written content displayed on web pages, the primary means of communicating information to visitors. Quality text content is essential for engagement, SEO, and accessibility. Structure text with headings, short paragraphs, and scannable formatting.